The Mobile app is developed by Vibe labs Uganda, a Ugandan startup founded by two brothers, Zimula Rogers a former Makerere student (co-founder and CEO) and Wagaba Mike (co-founder) who is currently doing a bachelors degree in Business Statitics with some help from CodeSync. Dovibe uses simple and quick social contexts called “Vibes” that let users update their friends about what they are up to during the course of the day. For instance, a user can set the #sleep vibe when they are in bed. If they are at working, they simply update their friends instantly with the #work vibe and when they feel excited, they update their status with the #excited vibe. According to Mike, their target audience is anyone above the age of 13 years with a focus on Uganda. So, the innovators are directly competing with similar social networks targeting the same demographic which includes the likes of Facebook, Twitter, Instagram among others. However, the developers have chosen to adopt a mobile-only approach when choosing the appropriate platform for their product. When I quizzed Mike why they chose this direction, he told me over email that it’s because of the shift to mobile application from traditional desktop Apps and the fact that some features are adopted for the mobile; The developers drew inspiration for their App based on Kampala’s night life — the need to know what your friends are up to according to Mike; The folks at Vibe Labs seem to be pretty confident of the direction and strategy that they have taken. They believe that their app will help create better social interactions among users by “reducing the clutter of information” that’s become the norm of today’s social media. The App is available on Android platform.
